Board of Directors

In order to maintain the integrity of the organization and to ensure that all activities are in conjunction with its mandate, YAP operates under the direction of a devoted Board of Directors who volunteer their time and expertise to the success of this organization.

Joseph Williams – President

Joseph R. Williams works as a Public Affairs Manager at Southern California Edison, is a governor’s appointee to the California Workforce Development Board and is an elected member of the San Bernardino Community College Board of Trustees. Additionally, he is the founder and board president of Youth Action Project (YAP), a non-profit organization dedicated to preparing youth and young adults with the skills and habits needed for economic and social success. Before founding YAP, Williams served the County of San Bernardino for nine years, working in behavioral health, workforce development and sheriff’s departments.

Williams is an alumnus of Crafton Hills College and San Bernardino Valley College (SBVC), where he served as the SBVC 2005-2006 Student Trustee. He earned his bachelor’s degree in business administration from the University of Redlands and a master’s degree in social impact from Claremont Lincoln University. Williams is a member of Alpha Phi Alpha Fraternity, Inc. and visited India as a Group Study Exchange (GSE) member for Rotary International. Outside of his career and community work, Williams is enthusiastic about flying his drone, married, a father of four and has a grandson.

Cherie Crutcher – Vice President

Cherie Crutcher is the Assistant Vice President of Marketing, Strategic Communications and Public Relations at Riverside Community Hospital with over 18 years of experience. She has an established reputation as an expert in building collaborative relationships to support revenue growth through local, civic, and state political leaders to leverage resources and support. Cherie is a seasoned professional skilled in advertising, development, integration, and implementation of a broad range of marketing, government relations and public relations activities relative to the strategic direction and positioning of the organization and its leadership.

Cherie has been with Riverside Community Hospital for 12 years and has been in the Marketing and Public Relations field for over 18 years. Over the years, she has established a name that is trusted and well respected within her community, and holds herself to a high standard of excellence and accountability. Cherie is married with three children, has a Bachelor’s degree in Organizational Business Management and Marketing and is currently in an MBA program. She currently sits on a number of boards within the community.

Dezzarae Henderson – Secretary

Dezzarae Henderson is an experienced Human Resources professional. Her experience expands 20 years. She graduated from Chapman University with her BS in Business Administration and obtained her Master’s degree from Azusa Pacific University in Human and Organizational Development. Dezzarae holds professional memberships with SHRM, PIHRA, and NAWBO IE where she was a nominated as a finalist for the 2020 NexGen Business Award.  During her career, she has worked for major companies like Paychex, Inc., McDonald’s Corp., General Motors, and San Manuel Band of Mission Indians. In these roles, as a leader, she combined her HR and business knowledge to help companies grow, develop talent, and implement strategies in highly competitive markets.

 In 2017, Dezzarae incorporated and officially began her HR consulting firm- 4HiRE HR Solutions, LLC. In her short time in business, she has already helped many companies develop, strengthen, and grow their employment practices and systems. In 2019, she was certified by WBENC as a Women’s Business Enterprise (WBE) and a Minority Business Enterprise (MBE) by the NMSDC.  Dezzarae also works as an adjunct professor. She has taught undergraduate and graduate courses primarily in the areas of management and human resources since 2007. She currently teaches as part of the HR certificate program at Cal Poly Pomona’s School of Continuing Education. Being recognized as a knowledgeable HR partner, she was asked to be a content reviewer and item writer for HRCI’s (Human Resources Certification Institute) PHR and the PHR exam for California.  She has consulted for and trained leadership teams all over Southern California in management and human resources topics.  In 2019, Dezzarae expanded upon her mission of helping businesses protect their profits by staying compliant. She did this by joining SCORE Inland Empire as a volunteer member and workshop presenter, and educates businesses on HR laws that can effect them.

Dezzarae is a Southern California native and she enjoys giving back.

Roger Whitenhill – Treasurer

Roger W. Whitenhill is a Vice President serving as a Relationship Manager with JP Morgan Chase Commercial Bank, covering the Inland Empire & Orange County.  Mr. Whitenhill works directly with executives delivering commercial lending solutions, treasury management services, and strategic consulting to privately-owned middle market companies with revenues up to $500 million.  Prior to joining JPMC, Mr. Whitenhill served as a Commercial Relationship Manager with City National Bank.

During his time with Wells Fargo he functioned as a Portfolio Manager actively managing a credit portfolio within Commercial Banking.  In addition, Mr. Whitenhill served as a Fixed Income Credit Analyst with City National Rochdale Asset Management in Beverly Hills managing several bond investment funds.  He has also spent time on Wall Street as an Agency Bond Trader with Banc of America Securities (New York City) and started his banking career as a Business Banker with Citibank (Orange County, CA).

During undergrad he earned dual B.A. degrees in Economics and International Studies from the University of California, Irvine.  Subsequently, he attended business school at the Booth School of Business in Chicago and proudly received his MBA designation in 2008.

Mr. Whitenhill believes it is important to “pay-it-forward” and seeks opportunities to enrich the community and mentor professionals.  He accomplishes this through board appoints such as the Youth Action Project as well as serving as a board member for the Inland Empire Economic Partnership and as an ambassador for JP Morgan Chase Advancing Black Pathways.

Rina Dakanay – Board Member

Rina Dakanay partners with higher ed institutions, small businesses and non profit organizations to amplify their brand and communities online and off. She has spent over a decade working in PR and Marketing and has worked part time as an Advertising Instructor.  She is the Marketing Communications Manager at Claremont Lincoln University – part of the (AMA) American Marketing Association’s marketing team of the year.  Rina believes in the power of empathy and storytelling–that one’s life experiences are meant to be shared to help and engage with others, and that one’s unique gifts and talents can make a direct impact in their communities and in shaping the lives of others–particularly the youth, who are awakening to their own potential and champion inside.

Rina is a proud Inland Empire native and first generation Pilipina-American.  Her social impact work focuses on youth employability, inclusion, and diversity through her service on local Boards and Advisory councils.  She received her B.S. in Biological Sciences from UC Irvine, her MBA from University of Redlands, and is currently pursuing her Doctorate in Education from the American College of Education in Instructional Technology.